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Case Studies

Corporate PR: Hewlett Packard

Innovator, thinker, best in class technology solutions provider and leading global organisation – HP is one of Ireland’s most successful multinationals with over 4,000 employees at its facilities in Leixlip and Galway. As its public relations advisors, Drury’s role is to bring that corporate story to life for a local audience and to cement their global reputation via their local footprint.

Challenging views on the levels of investment in education and infrastructure, leading thinking on how to maintain a competitive cost base and pioneering best practice business models are all part of how we work to position HP as one of Ireland’s leading companies and build and enhance their corporate reputation.

We advise on all aspects of corporate communications from financial statements to global acquisitions and jobs announcements ensuring the effective communication of corporate global developments at a local level.

An example of a recent successful campaign was our work in positioning the company amongst SME’s in Ireland. An all-island survey conducted in association with the Small Firms Association sought to garner views and perspectives on the challenges facing small to medium enterprises. We successfully leveraged the results to secure coverage across print and broadcast media and position HP as responding to and understanding the needs of business and a provider of solutions tailored to their core audiences.

We bring our fresh approach to technology stories and relationships with technology media to the fore in assisting HP communicate its ongoing achievements in innovation and technological developments.